Market Your Business Offline – Put a Logo on Your Vehicles
If you’ve been wondering whether you should put a logo on your car, the answer is YES! Not only do logos on autos catch my attention, but I notice that they grab the attention of other people, as well.
It’s almost like you can’t help but look, especially when sitting at a stop light or in slow-moving traffic. Although a car with a logo might pass you quickly, your eyes and brain still get a glimpse of the logo, and your brain will retain that image so that when you see it a few more times, you’ll know what company it’s attached to without having to think much about it.
Your logo needs to appear in as many places as possible – on your business cards, your website, your social media profiles, your clothing, your storefront window if you have a storefront and definitely on your car.
The more you can get your brand in front of people, the more familiar it will look to people in your local area. When they try to find you online or in the yellow pages and see your logo again, it reinforces that familiarity, and if their choice is to contact a business, they think they know nothing about or one that seems familiar to them, they’re going to choose the latter.
You can use a magnetic sign, or you can take your auto to a graphics company and have them put the logo and lettering on for you. For a company van, for example, I would recommend taking it to a graphics company because the acrylic graphic and lettering will look better and last a long time.
A few words of advice! Once you have your business name and logo all over your vehicles, you are now representing your company everywhere you go! Other drivers will notice everything you do, so please be a good example to others.
March 15, 2017