Inbound Marketing for Small Businesses

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If you are a small business, you may think that you can leave inbound marketing to big companies who already have an established customer base. However, that way of thinking could very well be hurting your bottom line, and so it’s important to make sure you invest in inbound marketing to build up your user base.

Definition of Inbound Marketing

Inbound marketing uses techniques such as social media, content marketing, and SEO to help you build up a relationship and have a conversation with your target audience. Rather than just delivering information to your potential customers with outbound marketing, you are starting a conversation that will allow them to understand exactly how you can meet their needs with your products and services.

Whereas the primary goal of outbound marketing is to simply put your business in front of people to get them interested in what you have for them, inbound marketing provides information in the more intimate way and opens the door for consumers to respond to that information and share it with others.

Here are a few of the ways that inbound marketing can help your small business grow to the next level.

Save on Marketing

This is particularly important to small businesses that don’t yet have a large marketing budget. Many inbound marketing strategies have no upfront costs and only require your time. For example, you can easily type out a blog post on your product or service and provide a comment section for potential customers to interact with your blog, or you can start conversations with people through Facebook or Twitter.

High Customer Engagement

Today, customers want to connect with the company they’re doing business with. That’s what makes inbound marketing a powerful tool for small businesses. It gives consumers a chance to connect with you, and it gives you an opportunity to address the specific needs of the individual you’re dealing with rather than simply putting a blanket advertisement out to a cold audience.

Make New Brand Advocates

Wouldn’t it be great if your customers became advocates for your products or services? With inbound marketing, as you focus on meeting the needs of individuals, those consumers are significantly more likely to share your products with others, turning them into advocates for your brand.

Here are some quick tips to improve your inbound marketing strategies:

Create Viral Content

Not everything you create will “go viral,” but before you post anything to your website or social media sites, ask yourself if it is something that people will potentially share with others. Content that is more share-worthy includes original infographics, interesting videos, and helpful information that people can engage with.

Grow Your Social Media Followers

All the great content in the world won’t help you if you don’t have people following you on social media that will see it, so make sure that you are working to gain followers which you can then engage with. There are many ways to do this, but the best way is to grow your social media followings as organically as possible, usually through connecting with people who have interests in the same niche as yours.

Optimize Existing SEO

Since the vast majority of people find websites through searches, it remains vital to optimize your site for search engines so that your content can be found by potential customers who are searching for it. Once you have optimized the content already on your site, it’s easy to maintain a search-optimized site as you add new content.

That does it for today, thanks for reading. If you have any question or want to schedule a free consultation, please head over to the contact page and send us a message.


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